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For a gentler color experience: The ammonia-free formula gives you natural-looking colors and up to 100% grey coverage.

With vegan ingredients and intense nourishment.

The coloring is even more enjoyable thanks to the pleasant fruity scents.

COCONUT

For lightened hair

SHEA BUTTER

For shiny blondes

GOJI BERRIES

For vibrant reds

COCOA BEANS

For rich browns and blacks

OAT MILK

Deeply nourishing conditioner for a shiny hair color

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Broad Shade Offer

FAQs

The four different ingredients that we specially selected for each shade direction are known to be rich in nutrients but also give you a better color code guidance for your best suitable shade, when you stand in front of the shelf.

COCONUT for healthy looking lightened blondes

SHEA BUTTER for shiny and natural-looking blondes

GOJI BERRIES for vibrant and shiny reds

COCOA for rich and radiant browns and blacks 

The ammonia-free formula gives you natural-looking colors and 100% grey coverage. Thanks to the multi-tonal pigmented color cream, the formula penetrates deeply into the hair fiber for beautiful natural looking colors.

Thanks to the highly caring conditioner with oat milk, your hair will be nourished from within. For deeply cared hair and shiny color that will give you a healthy and soft hair feeling.

Formula

The ammonia-free formula ensures a pleasant coloring experience.

Product with fully vegan ingredients.

The whole formula is free from silicones giving your hair a soft and shiny feeling after coloring.

Packaging

The color creme tube and the leaflet are made of fully recycled materials to minimize the environmental impact.​

Thanks to the recyclable folding box and developer bottle, the packaging is eco-friendly.

The paper of the folding box is sourced sustainably.